Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 million professionals in the US alone network with each other online. Offering insights and key takeaways will keep your content from feeling generic, and help establish thought. If you’re thinking about using LinkedIn Sponsored Content to promote your business, here’s what you need to know about how much it will cost. However, there are a number of ways to optimize your campaign to get the most bang for your buck. Campaigns with more ads usually reach more people in your target audience. Generally speaking, you can expect to pay anywhere from 5 to 30 per click for LinkedIn Sponsored Content.

75 percent of the test group saw a lift in click-through rates compared to their standard Sponsored Content campaigns, demonstrating that the carousel ads’ multiple image format really seems to drive engagement and click-through rates. Does your business target the B2B sector Then you’ve probably looked at LinkedIn ads. Sponsored Content tips Follow best practices.

The program was tested by more than 300 advertisers, including some big names like Hewlett-Packard Enterprise, RBC, and Volvo Canada.While designed with B2B audiences in mind, this new product comes on the heels of platform-wide changes designed to help LinkedIn better compete with Facebook for publishers’ ad business.LinkedIn provides detailed insights that can help. Monitor Your Results Once your sponsored content campaign is up and running, it’s important to monitor your results. LinkedIn will then serve your content to members of that target audience.

When you use eye-catching visuals that make users want to interact with them, the interactive ads can really help your brand tell a story, and gives you an opportunity to show your personality through more than one image at a time. To use this feature, simply create a new sponsored content campaign and select your target audience.Carousels ads will come with access to all standard LinkedIn ad metrics, and provide advertisers with access to click and impression results for each individual ad within the carousel.This offering allows you to add texture to your stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.” Image: LinkedIn Highlights: “Today, we’re excited to announce carousel for Sponsored Content, a new way to tell your brand story and interact with your target audience on LinkedIn. Unlike Facebook, however, LinkedIn carousels do not support videos and are limited to just graphics and photos. LinkedIn has begun rolling out a new Sponsored Content carousel ad format, designed to show up to 10 customized, swipeable cards and similar to the carousel ads popularised on Facebook and Instagram.

Sponsored content on linkedin